Automatically create audiences from RentalsUnited with the Pinterest Customer List Audience integration

Rentals United is the most advanced channel manager for holiday rentals today. Rentals United is an online software allows property suppliers to sell more nights via multiple channels. When a booking is made, availability is updated everywhere at once. When suppliers change nightly prices, those prices change everywhere at once too.

Rentals United also allow you to get more inventory at a click of a button! A great tool for vacation rentals agencies looking to get more properties in targeted locations. The system allows partners to exchange information updated in real time regarding the properties that record the highest level of user satisfaction and less availability.

The extraordinary success on the platform has prompted the company to open up to the global market and offer its services to owners and managers of accommodations all over the world. Thanks to its ability to manage a huge amount of data daily, the system, extremely complex but at the same time easy to use, makes Rentals United aby a leading company in the distribution sector.

Pinterest Audiences allows you to enhance your audience targeting strategy in order to see the most return on your paid media investment. In addition to the keyword and interest targeting already available, Pinterest Audiences allow you to hyper-target relevant audiences and serve valuable content to them. These new targeting capabilities include customer list targeting, visitor retargeting, actalike targeting, and engagement retargeting.

With the customer list targeting, you can upload your email addresses from your customer relationship management (CRM) platform, and match them against Pinterest’s user profiles. Visitor retargeting uses the Pinterest tag, which lets you track what people are doing on your website and create valuable audiences from that information. Maybe you want to re-engage consumers who visited a product page and clicked on a product, but didn’t make a purchase. With visitor retargeting, you can send this exact group of consumers an ad to reinvigorate them knowing that their product interest is likely high.

Actalike targeting allows you to extend and optimize your reach by identifying Pinterest users who look, act, and behave like your existing customers. These are built from customer list audiences or visitor audiences, and expand upon them to help you find new audiences who Pinterest believes act like the people in your seed audiences. What makes Actalike targeting on Pinterest so valuable is that the way users interact with the platform.