Streamline your data management process with the Salesforce® Commerce Cloud + Snapchat Custom Audience integration

Salesforce® Commerce Cloud combines features for e-commerce, online shop and mobile-first POS, order management, and predictive intelligence in a single platform. Its characteristics are organized into three categories: experience, operations, and intelligence.

Moreover, Salesforce® Commerce Cloud features allow companies to manage their products, prices, promotions, and content, in order to improve the buying experience for its customers.

Salesforce® Commerce Cloud removes the barriers to innovation common to obsolete commerce solutions, allowing companies to keep up with today's dynamic market and evolving customer needs. The app is updated without problems up to eight times a year, thus offering new features and improvements without interrupting daily operations.

Snapchat Custom Audiences allows you to reach specific Snapchatters based on customer data you’ve gathered. You can create two types of audience:

Snap Audience Match: Audiences are built directly from your customer lists of emails or device ids. With SAM Audiences you’ll be able to easily upload your customer lists, get audience insights, edit or delete audiences, and create lookalikes from your uploaded data.

Lookalike Audience: Consist of Snapchatters who are likely to be interested in your business. You will be able to create a Lookalike Audience if you have already uploaded a SAM Audience. With this kind of audience, you’ll be able to choose the audience size and select a country for the lookalike. But pay attention, at this time only the select countries are available for Lookalike Audience.