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What is Salesforce®
Salesforce® provides a powerful, convenient, and simple Web services API for interacting with Lightning Platform.
Benefits of using Salesforce®
Salesforce® uses the same underlying data model and standard objects as those in SOAP API. REST API also follows the same limits as SOAP API.
Why should I use Salesforce®
The Salesforce® advantages include ease of integration and development, and it’s an excellent choice of technology for use with mobile applications and Web 2.0 projects. To use the API requires basic familiarity with software development, web services, and the Salesforce user interface.
What is Leanplum
Leanplum is a mobile engagement platform that provides cross-channel messaging and app optimization in a single solution. Leanplum helps farsighted brands like Grab, Tinder, and Tesco to meet the real-time needs of their customers.
Benefits of using Leanplum
By transforming data into an understanding of users' needs and desires, Leanplum offers timely, tested and relevant unified experiences, building customer loyalty that drives business growth. Founded in San Francisco, Leanplum has offices in North America, Europe, and Asia.
Why should I use Leanplum
Because brands rely on Leanplum to help them organize multi-channel campaigns, from messaging to in-app experience, all from a single integrated platform.
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