Streamline your data management process with the Salesforce® + Marketing 360 integration

Salesforce® provides a powerful, convenient, and simple Web services API for interacting with Lightning Platform.

Salesforce® uses the same underlying data model and standard objects as those in SOAP API. REST API also follows the same limits as SOAP API.

The Salesforce® advantages include ease of integration and development, and it’s an excellent choice of technology for use with mobile applications and Web 2.0 projects. To use the API requires basic familiarity with software development, web services, and the Salesforce user interface.

Marketing 360 is a cloud-based platform that offers CRM software and is suitable for companies of all sizes. A key point of this cloud-based platform is the ability to access Marketing 360 through any device connected to the Internet, including laptops, tablets, and smartphones.

Using Marketing 360 CRM, users will be able to manage both sales leads and customers, all from a centralized location. This feature gives users the ability to view a customer's entire life span, helping them design effective marketing campaigns and accurately calculate the customer's lifetime value.

Also, Marketing 360 offers features that will allow companies to conduct marketing campaigns on social media, search engine optimization is also known as SEO and monitor marketing performance.