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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Marketing 360
Marketing 360 is a cloud-based platform that offers CRM software and is suitable for companies of all sizes. A key point of this cloud-based platform is the ability to access Marketing 360 through any device connected to the Internet, including laptops, tablets, and smartphones.
Benefits of using Marketing 360
Using Marketing 360 CRM, users will be able to manage both sales leads and customers, all from a centralized location. This feature gives users the ability to view a customer's entire life span, helping them design effective marketing campaigns and accurately calculate the customer's lifetime value.
Why should I use Marketing 360
Also, Marketing 360 offers features that will allow companies to conduct marketing campaigns on social media, search engine optimization is also known as SEO and monitor marketing performance.
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