Streamline your data management process with the Selligent Marketing Cloud + Amazon Redshift integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Amazon Redshift is a data warehouse product that is part of the largest Amazon Web Services cloud computing platform.

Amazon Redshift simplifies the processes to obtain new detailed information from all data. With Amazon Redshift, companies can query petabytes of structured and semi-structured data throughout their warehouse.

Amazon Redshift allows companies to easily save the results of all your queries on the S3 data lake using open formats such as Apache Parquet to perform further analyzes from other services such as Amazon EMR, Amazon Athena, and Amazon SageMaker.