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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Amazon Redshift
Amazon Redshift is a data warehouse product that is part of the largest Amazon Web Services cloud computing platform.
Benefits of using Amazon Redshift
Amazon Redshift simplifies the processes to obtain new detailed information from all data. With Amazon Redshift, companies can query petabytes of structured and semi-structured data throughout their warehouse.
Why should I use Amazon Redshift
Amazon Redshift allows companies to easily save the results of all your queries on the S3 data lake using open formats such as Apache Parquet to perform further analyzes from other services such as Amazon EMR, Amazon Athena, and Amazon SageMaker.
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