Streamline your data management process with the Selligent Marketing Cloud + AutopilotHQ integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Autopilot is a self-service, multi-channel marketing solution, which helps you create and automate your customer journeys. Thanks to its easy interface and a highly personalizable marketing automation, Autopilot is one of the leading tools for email marketing and customer relationship management. Autopilots, in fact, allows you to: Understand where your leads come from By syncing Autopilot HQ with your favorite marketing tools, you can acquire new leads and understand EXACTLY where they come from (web forms, apps, etc.). By doing so, your customers can start a personalized journey that drives them through your pipeline.

Nurture and reactivate your leads After the leads subscribed to your list, Autopilot HQ allows you to engage them with automated follow ups. Moreover, with Autopilot HQ you can segmentate your lists to take the most out of your marketing activity. Improve loyalty and sales Depending on how they respond to the journey, you can run personalized campaigns to your customers and leads, in order to improve their lifetime value.

You can get feedback, offer webinars, trainings, in-app updates and much more. Optimize your marketing The self-hosted tracking system allows you to analyze the performance of your campaigns and get insight into which messages convert, how journeys are trending, and what’s driving more sales. By doing so, you can optimize your marketing and define the best strategies for your needs.