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What is Selligent Marketing Cloud
Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.
Benefits of using Selligent Marketing Cloud
With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.
Why should I use Selligent Marketing Cloud
Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.
What is Drip
Drip is a marketing automation tool designed to manage your contacts, with the goal of converting more customers. With Drip your marketing automation is easier than ever. At the same time, you’ll get access to the most advanced tools and methods that allow you to address your audience with the most relevant message for them.
Benefits of using Drip
In fact, Drip tools include Marketing Automation. With marketing automation, you can create segments of your audience using triggers, actions, and integrations. Comprehensive contact records, if you manage a sales team, you’ll love that: the whole team will have access to the contact management directly online, so you can maximize your productivity, wherever you are, 24/7. The personalized customer journey, different buyer personas within your lists will enjoy a highly personalized customer journey, that changes based on people’s behaviors.
Why should I use Drip
No matters if you are an experienced marketer or a newbie. With proven blueprints, broadcast, autoresponders and behavior-triggered emails, you can take the most out of your email and bring your marketing on autopilot. To grow your business, you need to track. With Drip you’ll be able to analyze your marketing through built-in solutions that help you achieve your goals.
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