Streamline your data management process with the Selligent Marketing Cloud + Informz integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Informz is an email marketing and marketing automation solution, suitable for associations and nonprofits organizations. The advanced email marketing system provided by Informz allow you to design and send your email campaigns with no need of technical skills or HTML code knowledge, thanks to the built-in drag and drop builder. It also allows you to optimize your email messages for mobile devices.

More than 30 email templates are available to be customized, in order to perfectly suit your brand. You can also use dynamic tags to personalize the message for each subscriber. Informz will track your email campaigns and generate advanced stats and real-time insights, including opens, bounces, social sharings and engagement rates.

Thanks to its automation features, you can automate steps and activities, from welcome emails to nurturing, renewal, win-back and re-engagement activities, getting a complete overview of the entire campaign. In addition, you can also define your targeting personas and prioritize them thanks to a built-in lead scoring system. You can also get a huge number of details, metrics and data about your contacts’ behaviors. Informz also provides a complete a Social Management tool, called “Socializer”. It allows you to schedule posts in a bulk way, get performances data, identify trends, engage with your followers and monitor the sentiment.