Streamline your data management process with the Selligent Marketing Cloud + Looker integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Looker is a cloud-based Business Intelligence (BI) platform designed to explore and analyze data. The solution allows companies to acquire and analyze data from multiple sources and make data-driven decisions.

Looker offers corporate teams the ability to analyze supply chains, digitally market, quantify customer value, interpret customer behavior, and evaluate distribution processes. Users can also "view the source" to understand how the data they are viewing is manipulated. Dashboards allow you to present data and insights using customizable graphs, charts, and reports.

With Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations.