Streamline your data management process with the Selligent Marketing Cloud + Payline Data integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Payment Data is a web-based eCommerce solution that offers secure payment technology for small businesses and corporate customers. It has a good reputation when it comes to customer service, and its toolkit checks all the boxes that most eCommerce merchants demand.

As a credit card processing service, Payline Data is well regarded and known to cater to businesses of all sizes. In part, this is possible because Payline Data is an independent sales organization (ISO) that also acts as a financial services platform (FSP) for large customers and aggregators for small customers.

Additionally, Payline Data uses the interchange-plus pricing structure, something we like to see from payment processors. It is one of the most transparent on the market.