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What is Selligent Marketing Cloud
Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.
Benefits of using Selligent Marketing Cloud
With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.
Why should I use Selligent Marketing Cloud
Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.
What is Twilio
Twilio is a cloud communication platform designed for businesses and developers who want to build SMS, Voice, VoIP and Messaging applications through web service APIs.
Benefits of using Twilio
Twilio platform includes many tools: Twilio Voice, Twilio SMS, Twilio Client, and more. While Twilio Voice is a tool specifically designed to let applications receive and send phone calls, Twilio SMS enables applications to receive and send SMS. Moreover, Twilio Client allows every browser, phone or tablet supported by WebRTC technology to make VoIP calls.
Why should I use Twilio
Twilio also provides a simple and powerful APIs that allow everyone to create software products that communicate with the the entire world. Thanks to APIs, you can add messaging, voice, video and authentication in your software, with the programming language and the code you already use. Twilio also enables you to make apps exchange pictures and messages via SMS.
The goal of the Hyperbits campaigns was to create interest in the brand and products through lead magnets. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to improve their ROI up to 255%