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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Twilio
Twilio is a cloud communication platform designed for businesses and developers who want to build SMS, Voice, VoIP and Messaging applications through web service APIs.
Benefits of using Twilio
Twilio platform includes many tools: Twilio Voice, Twilio SMS, Twilio Client, and more. While Twilio Voice is a tool specifically designed to let applications receive and send phone calls, Twilio SMS enables applications to receive and send SMS. Moreover, Twilio Client allows every browser, phone or tablet supported by WebRTC technology to make VoIP calls.
Why should I use Twilio
Twilio also provides a simple and powerful APIs that allow everyone to create software products that communicate with the the entire world. Thanks to APIs, you can add messaging, voice, video and authentication in your software, with the programming language and the code you already use. Twilio also enables you to make apps exchange pictures and messages via SMS.
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