Automatically measure the offline impact of your campaigns with Facebook Offline Conversions + SharpSpring integration

SharpSpring is a marketing automation platform designed to help businesses to acquire more prospective clients and make more sales. What makes SharpSpring different than other similar tools? First of all, SharpSpring is an easy-to-use tool, and you can integrate it with the most-used marketing tools that you probably already use for your business, like wordpress, salesforce, gotowebinar, just to name a few.

SharpSpring enables you to switch from a traditional, massive marketing, to a one-on-one marketing thanks to marketing automation. In fact, you can create campaigns that automatically segmentate your audiences based on how they behave with your campaigns, which links they link, and email opens. In other words, you can send exactly the right message, to the right people, in the right time, sending the information your contacts need in order to make a decision.

Thanks to the social integration, you can extend your marketing to Facebook, Linkedin, Twitter etc., so you can reach your clients where they spend time most.

Facebook Offline Conversions is a tracking tool that enables you to measure the effectiveness of your Facebook Campaigns, also if your sales funnel requires multiple, offline events.

By tracking Facebook Offline Conversions, you understand which ads generate the most sales. You can resize your campaigns with this information. This Benefit is particularly crucial if your campaigns promote products that you can sell offline as physical goods, such as cars, homes, consulting.

Because with Facebook Offline Conversions, you can easily monitor your online sales. No matter where people have seen your ad, Facebook will be able to match the data stored on the CRM after the purchase to track them. In this way, you will be able to distinguish between customers who have made purchases online and those who have purchased them in the store.