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What is Unbounce
Unbounce is a landing page software specifically designed for marketers and advertisers. Unbounce makes it easy to build beautifully designed landing pages that load fast, optimized for mobile traffic, by starting with simple templates that you can fully customize.
Benefits of using Unbounce
With Unbounce you can easily create high converting landing pages for your website and campaigns, within seconds. Moreover, you can integrate Unbounce with your favorite email marketing tools and software, in order to follow up your leads once they subscribe to your list. Unbounce helps you find out which campaigns and pages generate more results. Thanks to its in-build A/B testing tool, you can easily get the data you need to scale your advertising and grow your business without effort. Without getting crazy with DNS record or CNAME setup, you can publish your landing pages into your wordpress site with one click.
Why should I use Unbounce
For advanced marketers, is it possible to add any type of script and take the most out of your landing pages. Thanks to customizable triggers and targeting rules, Unbounce gives you a total control over who sees your offers and when, in order to increase your conversion rates by showing the right offers to the right people.
What is Facebook Conversions API
Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.
Benefits of using Facebook Conversions API
Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.
Why should I use Facebook Conversions API
Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.
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