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What is Unigo College Match
Unigo is an online resource that opens up the lines of communication between high school and college students with thousands of reviews, photos, videos, and articles from the students who attend America’s top colleges. Students can explore colleges, connect with current students, and get expert advice on how to succeed in college and beyond.
Benefits of using Unigo College Match
Unigo provides cutting-edge tools, compelling content, and essential information, empowering students to make the best decisions about their college experience and it connects students with the experience of education through content and the community. Because schools and colleges are their primary market and because customers range from nonprofit, for-profit, private, and state schools, they prefer to use B2E (Business to Education) , rather than B2B. B2E recognizes that colleges are in the business of education, and are different from corporations. B2E brings the business of education together with products and services that only Unigo can offer.
Why should I use Unigo College Match
Admissions departments must keep up with rapidly-evolving strategies and technology platforms. Millennials discover and respond to information in uniquely different ways than previous generations. Students have more choice, 33% apply to seven or more schools and 16.5% of seniors intend to apply to 11-20 schools, students and families are increasingly recognizing that “top school” lists are imperfect tools and they also need a way to find the right match based on the uniqueness of each student.
What is Facebook Conversions API
Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.
Benefits of using Facebook Conversions API
Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.
Why should I use Facebook Conversions API
Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.
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leads with Unigo College Match
The goal of the Hyperbits campaigns was to create interest in the brand and products through lead magnets. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to improve their ROI up to 255%