Streamline your data management process with the Upwork + Facebook Conversions API integration

Upwork is a cloud-based global freelance jobs platform formerly known as Elance-oDesk. It is purportedly the online workplace site that has the broadest coverage and the largest pool of employers and job finders. With this software, businesses and freelancers alike vie for the best service with competitive prices. Both parties offer rates that are attractive to their audience to attract the finest projects and project makers. And to assist users to find what they are looking for, the application has a most robust search engine with a variety of filters to narrow down or to widen the search net. Furthermore, Upwork ensures their users that they are protected from potential frauds or scams.

The application has put in place policies that push for vigilance against potential fake employers or employees to protect the integrity of the site and its legitimate users. That is why those looking for freelancers and jobs on the platform can rest assured that they receive what is due to them. For employers on Upwork, they can rest assured that they do not waste time in ploughing through a long list of potential hires. The platform’s data science and algorithms enable them to narrow down their search so they can speedily and astutely find the best talent for the job.

Employers want the best freelancers for their projects and that is why Upwork provides a platform for meticulous freelancer search and profile reviewing. The application has features that enable businesses and individual employers to discover the best talent. Plus, employers can further screen candidates by setting up interviews with them. This allows them to verify whether the freelancer indeed has the right set of skills and qualities they are looking for. With Upwork, employers can pay their hired freelancers as soon as the job has been reviewed. They have the ability to pre-fund their accounts to be able to automatically pay for services rendered. But if they prefer to pay through other means, the platform also supports credit cards payments and electronic payment gateway transactions. These options allow them to choose which is more convenient for them for greater financial protection.

Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.

Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.

Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.