Webhook is an HTTP callback, that allows you to connect a platform with other applications that you use, tracking the events that occur within your account through other tools.

Webhooks can be used to send and receive data, which makes this method flexible for multiple uses.

Webhooks are used to keep your CRM up to date when someone unsubscribes to your lists.

HTTP is a protocol that works with a client / server architecture. The client makes a request, and the server returns the response. In common use, the client corresponds to the browser and server the machine on which the website resides. There are therefore, two types of HTTP messages: request messages and reply messages.

HTTP differs from other layers seven protocol such as FTP, because connections are generally closed once a particular request (or a series of related requests) has been met.

This behavior makes the HTTP protocol ideal for the World Wide Web, where the pages very often contain links to pages hosted by other servers thus decreasing the number of active connections limiting them to those actually needed with an increase in efficiency (lower load and occupancy) both on the client and on the server. However, sometimes it poses problems for web content developers, because the stateless nature of the browsing session forces to use alternative methods (typically based on cookies) to preserve the user's status.

What you can do with Webhook and HTTP Request (GET/POST)

Create new HTTP Request (GET/POST) leads with Webhook

Update HTTP Request (GET/POST) leads with Webhook

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LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

Other popular HTTP Request (GET/POST) integrations offered by LeadsBridge

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