Automatically measure the offline impact of your campaigns with Facebook Offline Conversions + Wufoo Forms integration

Wufoo is a web application which intends to simplify forms. Forms can generally be tedious to work with. You'd have to write the XHTML/CSS for the form elements, set up the back end code to capture all the data and then work on generating usable reports for it. Wufoo simplifies this entire process right from form creation to integrating it within your site through extensive theme support to producing pretty, usable reports for you to parse your data. It even does a lot of advanced stuff, including web hooks and a proper API to access the collected data.

Wufoo enables you to create online forms within seconds, being able at the same time to customize and design those forms the way you like them to be. Once created, all of your forms can be shared with colleagues, or simply linked to the app’s pages or embedded directly on your website. A set of excellent REST APIs is also available to simplify the procedure. When your data arrives to the system, you will be immediately notified upon it by the vendor, and be enabled to set up real time reports for the purpose. The system will offer you more than 400+ customizable and professional templates and themes to choose from, together with the unique possibility to build ones of your own using the app’s intuitive drag n’ drop interface. You can also use the set of custom rules to create dynamic forms that will follow logic that you’ve specified.

Through Wufoo, you can start accepting online payments within minutes using a Wufoo-powered form. Collect secure online payments in a snap. Easily hook up your forms with trusted payment merchants like Authorize.net, Stripe, and PayPal. Wufoo enables you to analyze and track the results. Create dynamic visualizations made up of your own graphs, charts, and key metrics. Understand your data and track performance. Stay organized and informed with the app’s dynamic analytics dashboard. Build shareable, password-protected reports to deliver deep business insights. Finally, security won’t be an issue. You can rely on the vendor to protect your data and keep it clean. The vendor takes your security seriously and uses measures like 256-bit SSL encryption and smart captcha to protect your data from spammers and hackers.

Facebook Offline Conversions is a tracking tool that enables you to measure the effectiveness of your Facebook Campaigns, also if your sales funnel requires multiple, offline events.

By tracking Facebook Offline Conversions, you understand which ads generate the most sales. You can resize your campaigns with this information. This Benefit is particularly crucial if your campaigns promote products that you can sell offline as physical goods, such as cars, homes, consulting.

Because with Facebook Offline Conversions, you can easily monitor your online sales. No matter where people have seen your ad, Facebook will be able to match the data stored on the CRM after the purchase to track them. In this way, you will be able to distinguish between customers who have made purchases online and those who have purchased them in the store.