YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specifically designed for lead generation. This brand new technology helps advertisers generate more leads and lower the cost per lead of their lead generation campaigns on YouTube, by allowing viewers to register through an opt-in form immediately below a video ad, without the need to redirect traffic to a website landing page.

Similar to what happens with Facebook Lead Ads or Google Lead Form Ads, YouTube TrueView for Action Form Ads are designed to pre-populate the form fields with the viewer’s data, since the information are taken directly from their Google or YouTube account.

YouTube TrueView for Action Form Ads are currently into a beta stage. Advertisers who want to leverage this technology can contact LeadsBridge customer support to receive the whitelisting instructions.

Emarsys is the largest independent marketing platform company in the world and enables truly personalized one-to-one interactions between marketers and customers across all channels.

Founded in 2000, Emarsys allows over 2,200 brands in over 70 countries to connect with their customers around the world. Every day Emarsys provides over 350 million personalized interactions on email, mobile, social and web.

With Emarsys loyalty, enriching the customer journey and increasing revenue will be the workhorse of your company. The Emarsys marketing platform has an AI enabled and offers an intuitive and easy-to-use solution for marketers, allowing companies to scale decisions and marketing actions well beyond human capabilities.

About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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NOTE Emarsys is on Waiting List
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