Generate more leads with the YouTube TrueView for Action Form Ads + Emma integration

YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specifically designed for lead generation. This brand new technology helps advertisers generate more leads and lower the cost per lead of their lead generation campaigns on YouTube, by allowing viewers to register through an opt-in form immediately below a video ad, without the need to redirect traffic to a website landing page.

Similar to what happens with Facebook Lead Ads or Google Lead Form Ads, YouTube TrueView for Action Form Ads are designed to pre-populate the form fields with the viewer’s data, since the information is taken directly from their Google or YouTube account.

YouTube TrueView for Action Form Ads is currently into a beta stage. Advertisers who want to leverage this technology can contact LeadsBridge customer support to receive the whitelisting instructions.

Emma is a digital marketing platform that enables you to automate your email marketing, sending personal, relevant and timely campaigns to your audience.

Here are some of the best Emma’s features for marketers and business owners: Landing pages and web forms Build high converting and web forms and beautifully designed landing page in minutes, using a simple drag-and-drop editor that saves your time. Acquire more leads using lightbox forms and get insights on what’s working in your marketing (and what’s not). Automations Discover your customers behavior using website data and users’ activity. Send targeted emails using segments of your audiences based on your subscribers’ interests, clicks and opens.

With Emma you can test everything that matters on your marketing: find the best CTA, the right image and content length. Track and analyze your results in order to achieve your business goals faster. Integrations Emma connects with the most important apps and services online, giving you the ability to expand your marketing campaigns to the most relevant platforms for your business.