YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specifically designed for lead generation. This brand new technology helps advertisers generate more leads and lower the cost per lead of their lead generation campaigns on YouTube, by allowing viewers to register through an opt-in form immediately below a video ad, without the need to redirect traffic to a website landing page.

Similar to what happens with Facebook Lead Ads or Google Lead Form Ads, YouTube TrueView for Action Form Ads are designed to pre-populate the form fields with the viewer’s data, since the information are taken directly from their Google or YouTube account.

YouTube TrueView for Action Form Ads are currently into a beta stage. Advertisers who want to leverage this technology can contact LeadsBridge customer support to receive the whitelisting instructions.

Exponea is a marketing cloud, an all-in-one platform that helps businesses acquire, covert and retain their customers thanks to a multichannel marketing approach, leveraging marketing automation. Thanks to Exponea, you can improve your sales process and empower the efficiency of your marketing to increase conversion rates at each step of your funnel. Thanks to Exponea, have the ability to expand your reach by managing your marketing via email, social media and much more.

Email marketing management allows you to follow up your potential clients and customers, in order to engage them with the most relevant content and offers for them. In fact, Exponea uses marketing automation to segmentate your lists and identifying the different buyer personas you have within your contacts.

Many functionalities of Exponea are enhanced by the Artificial Intelligence, which allows you to address your audience through the right channel, with the specific messages they need for buying. In every moment, Exponea gives you access to advanced tracking and analytics tools, which enables you to take the most out of your marketing efforts.

About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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