Generate more leads with the YouTube TrueView for Action Form Ads + GreenRope integration

YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specifically designed for lead generation. This brand new technology helps advertisers generate more leads and lower the cost per lead of their lead generation campaigns on YouTube, by allowing viewers to register through an opt-in form immediately below a video ad, without the need to redirect traffic to a website landing page.

Similar to what happens with Facebook Lead Ads or Google Lead Form Ads, YouTube TrueView for Action Form Ads are designed to pre-populate the form fields with the viewer’s data, since the information is taken directly from their Google or YouTube account.

YouTube TrueView for Action Form Ads is currently into a beta stage. Advertisers who want to leverage this technology can contact LeadsBridge customer support to receive the whitelisting instructions.

GreenRope is a small business CRM that provides a variety of useful tools for marketing automation and email marketing management. It’s an all-in-one solution that comes with a user-friendly interface suited for small and midsized businesses, which combines CRM, CMS, project management, a Marketing automation software, an Email Marketing solution, a platform for Sales management and a suite of productivity tools.

GreenRope offers a complete CRM solution, also including Social CRM features. The platform is designed to organize and automate a series of steps, in order to better manage and speed up the customer engagement process. The CRM includes information about customers and leads, interaction historics (email, social media and any trackable data, including payments), a built IMAP Email integration to sync your inbox with the CRM, and a Sales Pipeline Management System.

GreenRope is strongly focused on Marketing Automation. It offers a Workflow feature which allows their customers to set up sequences and automatic actions, such as sending automatic emails to contacts who have performed a specific action/activities. One of the most interesting feature is the Lead Scoring System, which allows you to identify the hottest leads and the value that leads and customers have for your business.