YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specifically designed for lead generation. This brand new technology helps advertisers generate more leads and lower the cost per lead of their lead generation campaigns on YouTube, by allowing viewers to register through an opt-in form immediately below a video ad, without the need to redirect traffic to a website landing page.

Similar to what happens with Facebook Lead Ads or Google Lead Form Ads, YouTube TrueView for Action Form Ads are designed to pre-populate the form fields with the viewer’s data, since the information are taken directly from their Google or YouTube account.

YouTube TrueView for Action Form Ads are currently into a beta stage. Advertisers who want to leverage this technology can contact LeadsBridge customer support to receive the whitelisting instructions.

LeadExpress is software that reveals the identity of anonymous visitors browsing your website. LeadExpress can provide all the data needed to convert leads faster, such as detailed information on visitor search behavior and essential contact details that the sales team can consult before starting the sale.

Moreover, all information about visitors to your website is gathered in a powerful dashboard.

Giving your sales team a more in-depth overview of which leads are most interesting to approach is very useful to make sales more effective. LeadExpress automatically marks the activities of your leads, so you know immediately which companies are really interested in your services. You can also tag a lead for an automatic alert when the user sees your website again.

About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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