What is YouTube TrueView for Action Form Ads
YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specifically designed for lead generation. This brand new technology helps advertisers generate more leads and lower the cost per lead of their lead generation campaigns on YouTube, by allowing viewers to register through an opt-in form immediately below a video ad, without the need to redirect traffic to a website landing page.
Benefits of using YouTube TrueView for Action Form Ads
Similar to what happens with Facebook Lead Ads or Google Lead Form Ads, YouTube TrueView for Action Form Ads are designed to pre-populate the form fields with the viewer’s data, since the information are taken directly from their Google or YouTube account.
Why should I use YouTube TrueView for Action Form Ads
YouTube TrueView for Action Form Ads are currently into a beta stage. Advertisers who want to leverage this technology can contact LeadsBridge customer support to receive the whitelisting instructions.
What is Signal
Signal is the global leader in real-time, cross-channel marketing technology. The Signal Open Data Platform helps marketers collect data from any offline or online source, synchronize the data across all touchpoints, and distribute it to any marketing or analytics endpoint all in real time.
Benefits of using Signal
Signal is the first and only Customer Identity Solution for the enterprise. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time.
Why should I use Signal
Because the platform is ecosystem-neutral and makes data and marketing technologies work better together for increased engagement, loyalty, and conversions. Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many others.
LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.
Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.