YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specifically designed for lead generation. This brand new technology helps advertisers generate more leads and lower the cost per lead of their lead generation campaigns on YouTube, by allowing viewers to register through an opt-in form immediately below a video ad, without the need to redirect traffic to a website landing page.

Similar to what happens with Facebook Lead Ads or Google Lead Form Ads, YouTube TrueView for Action Form Ads are designed to pre-populate the form fields with the viewer’s data, since the information are taken directly from their Google or YouTube account.

YouTube TrueView for Action Form Ads are currently into a beta stage. Advertisers who want to leverage this technology can contact LeadsBridge customer support to receive the whitelisting instructions.

Smartly.io is a marketing tool on Facebook and Instagram used by brands to create and manage advertising campaigns using tools such as AI optimization, A / B testing, workflows, and usable insights.

Smartly.io allows users to quickly launch, clone and mass-edit advertising campaigns, creatives and audiences, guiding them through the process and reducing manual activities. Users can simplify their advertising operations on Facebook with automated prospecting and retargeting campaigns, as well as set up branding campaigns, create promotions on Instagram and launch performance campaigns tested A / B.

Thanks to Smartly.io users can monitor and analyze campaign results for usable insights and receive a complete view of the campaign's performance in all advertising accounts. Data can be entered directly by Google Analytics, mobile measurement partners or other third-party data providers to further enrich the analysis.

About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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