Generate more leads with the YouTube TrueView for Action Form Ads + Vero integration

YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specifically designed for lead generation. This brand new technology helps advertisers generate more leads and lower the cost per lead of their lead generation campaigns on YouTube, by allowing viewers to register through an opt-in form immediately below a video ad, without the need to redirect traffic to a website landing page.

Similar to what happens with Facebook Lead Ads or Google Lead Form Ads, YouTube TrueView for Action Form Ads are designed to pre-populate the form fields with the viewer’s data, since the information is taken directly from their Google or YouTube account.

YouTube TrueView for Action Form Ads is currently into a beta stage. Advertisers who want to leverage this technology can contact LeadsBridge customer support to receive the whitelisting instructions.

Vero is an event-driven email platform that enables engineering, product, and marketing teams to collaborate on designing and delivering valuable customer communications. Vero lets you harness your data to create communications that deliver your customers more value. Moreover, Vero offers email communications that are a true extension of your product.

Thanks to Vero you'll be able to connect to your real-time event stream in Segment, push real-time events via Vero's own libraries, upload ad hoc CSVs and pull in data from your own APIs. Data is critical for segmentation and email personalization.

Vero provides a scalable system to turn your customer data into meaningful segments. Forget "lists", forget manual maintenance of user states and remove scattered segmentation from your application and backend architecture.