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What is YouTube TrueView for Action Form Ads
YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specifically designed for lead generation. This brand new technology helps advertisers generate more leads and lower the cost per lead of their lead generation campaigns on YouTube, by allowing viewers to register through an opt-in form immediately below a video ad, without the need to redirect traffic to a website landing page.
Benefits of using YouTube TrueView for Action Form Ads
Similar to what happens with Facebook Lead Ads or Google Lead Form Ads, YouTube TrueView for Action Form Ads are designed to pre-populate the form fields with the viewer’s data, since the information is taken directly from their Google or YouTube account.
Why should I use YouTube TrueView for Action Form Ads
YouTube TrueView for Action Form Ads is currently into a beta stage. Advertisers who want to leverage this technology can contact LeadsBridge customer support to receive the whitelisting instructions.
What is Webhook
Webhook is an HTTP callback, that allows you to connect a platform with other applications that you use, tracking the events that occur within your account through other tools.
Benefits of using Webhook
Webhooks can be used to send and receive data, which makes this method flexible for multiple uses.
Why should I use Webhook
Webhooks are used to keep your CRM up to date when someone unsubscribes to your lists.