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What is Zendesk Chat
Zopim is a powerful live chat software that allows you to engage with your website visitors and customers. It includes a lot of tools for sales, engagement and analytics. The main goal of Zopim is improving the conversions rate. In fact the Zopim Team itself states that “83% of all online shoppers need support to complete a purchase. In addition, Zopim helps you to reduce cart abandonments and increase the orders value.
Benefits of using Zendesk Chat
With the engagement features, you can perform proactive chats, sending pre-defined targeted messages to your customers, based on their behaviors and stage into the buying journey. Proactive chats are great to assist your customers and help them to complete their purchases. In fact, you can reach out to them while they are stuck on the cart page, or while they’re seeing a specific product or page.
Why should I use Zendesk Chat
Zopim also includes a robust and complete reporting system, which allows you to easily monitor, track and optimize all the team’s performances and activities. Zopim Analytics provide a real time tracking feature, useful to monitor your channels in real-time. It includes several metrics, such as the number of tickets received, chats missed, wait time and response time rate. Through the iOS/Android app, you can reach out to your customers also at any time, never missing a chat.
What is Facebook Conversions API
Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.
Benefits of using Facebook Conversions API
Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.
Why should I use Facebook Conversions API
Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.
Turner Automotive Group created campaigns to improve their marketing automation strategy. Thanks to LeadsBridge and Facebook, Turner Automotive Group was able to reduce the cost per lead by 95%