What is Zoho Campaigns
Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.
Benefits of using Zoho Campaigns
Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.
Why should I use Zoho Campaigns
You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.
What is Automational
Automational is an all-in-one marketing solution specifically designed for small businesses. The system offers marketing automation, email marketing, Web visitor tracking, tracking of opportunities and score of potential customers, and more.
Benefits of using Automational
The email marketing application contains a drag and drop editor who allows users to monitor the performance of email campaigns with embedded email statistics. With the Automation Builder tool, users can choose from predefined templates and create "drip marketing" campaigns or consolidate sales campaigns, customer loyalty and retention campaigns, and more.
Why should I use Automational
Automational offers a social discovery application that can identify the social identity of a contact using only an email address. With the Web Intelligence feature, a user can monitor when a person visits a site and can determine from which organization he is browsing. The software integrates with Gmail, Outlook and Office 365 and offers mobile apps so that they can be accessed from mobile devices.
LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.
Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.