Generate more leads with the Zoho Campaigns + Blueshift integration

Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.

Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.

You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.

Blueshift is the main AI-First Customer Data Platform for B2C marketers. Using the power of real-time segmentation and dynamic content customization, Blueshift enables marketers to automate segment marketing into one across multiple channels, including email, push notifications, Facebook and SMS.

Blueshift, based in San Francisco, is a leader in the AI-based marketing industry. Using the patented technology, the Blueshift AI allows marketing professionals from companies like LendingTree, Udacity, IAC, and BBC to activate customer data and initiate one-to-one engagement on each channel.

The recent innovations of Blueshift in AI-Powered Marketing include a new generation solution that allows marketers to offer content-rich and personalized customer involvement.