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What is Zoho Campaigns
Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.
Benefits of using Zoho Campaigns
Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.
Why should I use Zoho Campaigns
You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.
What is Customer.io
Customer.io is a marketing automation software designed to create high converting emails and campaigns for your business, increasing their engagement with your brand through triggers and delivering more relevant messages to your customer.
Benefits of using Customer.io
Your messages will feel more personal when they’re perfectly timed and triggered with an advanced rules engine. Customer.io allows you to collect users’ data and create groups with the same behavior and preferences. Moreover, you can segment your lists based on what people do, in order to deliver the right message for each user-profile. By connecting Customer.io’s segmentation and automation engine with partners’ apps, it is possible to customize each user’s journey and reach your business’ goals: increase engagement, save time and drive more sales.
Why should I use Customer.io
Customer.io is designed to increase your conversions, which means that you can analyze your marketing and track results. The built-in reporting tool lets you measure all the important data of your campaigns: opens, clicks, and (most importantly) conversions. Customer.io allows email marketers to create email newsletters from scratch, without coding. For advanced users, it is possible to add your own HTML or use beautifully designed templates.