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What is Zoho Campaigns
Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.
Benefits of using Zoho Campaigns
Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.
Why should I use Zoho Campaigns
You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.
What is Facebook Conversions API
Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.
Benefits of using Facebook Conversions API
Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.
Why should I use Facebook Conversions API
Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.
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