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What is Zoho Campaigns
Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.
Benefits of using Zoho Campaigns
Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.
Why should I use Zoho Campaigns
You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.
What is SAP
Sap is a leading multichannel marketing platform designed to increase your business by engaging your contacts’ base. Nowadays, businesses have access to many channels to promote their brands. Moreover, running marketing campaigns without a deeply understanding of your target audience, may be too expansive for the majority of businesses.
Benefits of using SAP
With Sap, you can save money and increase the effectiveness of your marketing. Sap enables you to understand your clients’ behaviors and preferences, in order to create a better customer experience and personalize their journey.
Why should I use SAP
SAP’s Hybris Marketing Cloud allows you to create dynamic profiles of your contacts, so that you can acquire more information about them. By doing so, it’s easier for you to segmentate your audience and reach them on their preferred marketing channel, showing the most relevant contents and offers.