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Integrate Bronto with LeadsBridge

Bronto is a commerce marketing automation provider, enabling retailers to drive revenue through

Bronto is a commerce marketing automation provider, enabling retailers to drive revenue through their email, mobile and social campaigns.

In this article, you'll learn how to connect your LeadsBridge account with Bronto.

Connect Bronto integration

  1. Head over to the left sidebar and click on Integrations
  2. Click on the Add New button
  3. Enter a recognizable name for your integration
  4. Click on the Browse button
  5. Select "Bronto" from the providers list
  6. Click on the Next button
  7. Enter Access Token to connect Bronto with LeadsBridge
  8. Click on the Finish button

How to get the Access Token

You can find the Access Token following these steps:
1) Log In into your Bronto Account
2) Go to Home » Settings » Data Exchange
3) Click on the Add Access Token button.
4) Copy/Paste it inside the integration screen in Leadsbridge.

PLEASE NOTE: Assign ALL permissions.
Merge Lists, when activated, allows you to keep old Bronto lists. If you'd like to activate this option, switch the toggle to "Yes." Visit the Bronto documentation

Which entity concepts we support for Bronto

  1. Contact

    Contacts are representations of individuals you have done or will likely do business with.

Which segmentation concepts we support for Bronto

With LeadsBridge you may use these segmentation concept for Bronto.

  1. List

    Your marketing list is the core of running a successful marketing campaign. It may include any one type of customer record.
  2. Segment

    With Bronto Segment, all the customer data you’re collecting from your websites, mobile apps, or servers gets sent directly into Bronto, utilizing your existing Segment implementation. ( Learn more)

Common questions for Bronto

How should I match the 'Status' field?

The values allowed for this field are "unconfirmed," "onboarding" or "transactional."
The "onboarding" default value is read when nothing is specified in the configuration.

When do I need to select 'None' list?

While you create the bridge with Bronto account, you should select with which list or segment you want to connect. If you wish to use your entire Bronto database, then select the "None" list, which means there's no segmentation and leads will go or be retrieved from the complete database.

How may I create a Custom Audience or Offline Conversion with every contact inside my account?

Choose the "None" list to sync your entire database.

The "None" list is not recommended for the Conversions Sync bridge as it would push all the leads as customers into Facebook falsifying stats.

I've got an error regarding "Suppression List"

In Bronto you've got a "Suppression List" which is a list of email addresses or domains that cannot be added to, or contacted by, your account.
If a Lead sent from LeadsBridge is in this Suppression List the Lead will be blocked and in LeadsBridge you will get an error stating that the Lead was found in the Suppression List.
To solve it remove the conflict from the Suppression List and sync again. ( Read from Bronto docs)

If you have any further questions regarding this matter, or if you need help to set up the connection between Bronto with LeadsBridge, do not hesitate to get in touch!