Connect Eventbrite to Salesforce® Marketing Cloud with LeadsBridge

1. Head over to the left sidebar and click on Bridges
2. You'll be taken to the Bridges section of your account
3. Click on the Add New button
4. You'll be taken to the first step of the bridge creation

1. Choose a name for your bridge (this will only be visible inside LeadsBridge)
2. You may add labels to help you identify your bridge later
3. Choose Eventbrite as the source for your bridge
4. Choose Salesforce® Marketing Cloud as the destination
5. Click on the Next button

1. Type in the name you'd like to call your integration
2. Click on the Authorize button
4. Login to the account you'd like to use
5. Allow LeadsBridge to access your Eventbrite information
6. Once done you'll be taken back to the bridge with a blue info success message
7. Select the segment you'd like to use as the source for your leads
8. Click on the Next button

Eventbrite now requires to setup a Webhook to send lead's information to LeadsBridge.

Copy the Webhook address that you see in this step and set this endpoint inside your Eventbrite settings.

How to setup the webhook on Eventbrite

In order to add that endpoint inside your Eventbrite settings you should follow the steps below:

1. Log in to your Eventbrite account
2. Go into your Account Settings
3. Go to Developer Links » Webhooks, or click here
4. Click on Add Webhook
5. Under Payload URL paste the webhook URL provided by LeadsBridge
6. Under Actions flag the option attendee.updated
7. Click on Add Webhook
8. Create a test on your Eventbrite event
9. Wait until the test get recognized by the Bridge
10. Click on Next to save changes and continue with your bridge creation

Before proceeding

Please make sure to send a test lead from Eventbrite. This will allow us to recognize the data you'd like to pass along and offer them as presets in the next steps of the setup.

1. When the LeadsBridge screen is saying "Waiting for New Lead...", it means that we're ready to receive your test data
2. Go to Eventbrite
3. Submit a test lead
4. Head back to LeadsBridge and check if the information has been processed correctly
5. Click on the Next button

1. Type in the integration's name in the dedicated field
2. Enter Client ID, Client Secret and Authentication Base URI to connect Salesforce® Marketing Cloud with LeadsBridge
4. 1. Log into Exact Target with an Admin User
   2. On the top right of the screen, next to your username, make sure to select the correct Company, or Business Unit, that you want to connect with LeadsBridge
   3. Click on your username on the top right of the screen
   4. Click on Setup
   5. Go to Apps » Installed Packages, under Platform Tools
   6. Click on New at the top right of the screen
      
   7. Give a name to your New Package, for example LeadsBridge
   8. Click on Save
      
   9. Click on Add Component
      
   10. Select API Integration, then click on Next
       
   11. Select Server-to-Server, then click on Next
       
   12. Click on the Edit button of the API Integration you just created
       
   13. Flag the following items:
   
   
   1. Under Channels » Web, flag Read, Write and Publish
      
   2. Under Contacts » Audiences & Contacts » List and Subscribers, flag every item (if you want to use Lists)
      
   3. Under Data » Data Extensions & Data » File Locations, flag every item (if you want to use Data Extensions )
      
   14. Click on Save
   15. Copy the Authentication Base URI, Client ID and Client Secret from the API Integration you have just created on Exact Target
       
   16. Paste that information inside your LeadsBridge integration setup
5. Click on the Next button
6. You'll now be able to select the destination segment to send your leads to
7. You may choose to receive an email receipt for each incoming lead.
   • Type the address(es) where you'd like to receive the receipt
   • You may also modify the Subject line of the email
8. Click on the Next button

Here you'll be able to map your source information with your destination fields.

You'll see a field name with the destination integration's logo at the top, this indicates the name of the field on Salesforce® Marketing Cloud.

Underneath there's a box where you may add the information you'd like to send.

• Check each of the Salesforce® Marketing Cloud fields available
• Match the information you wish to pass along from Eventbrite
• You may type the information manually and pass them as a static value
• Use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on
• You may also leave blank the box of a field's information you don't want to send through

Custom Fields

1. If you'd like to add more fields, just look at the bottom of the page
2. Head over the "Don't find a CRM custom field?" box
3. Select the field you'd like to add from the dropdown list
4. Click the Add Custom Field button
6. The field will appear above
7. Add the desired information, as you did with the other ones

Once accomplished your desired outcome, just click Next and head to the last step.

In this final step, you'll be able to send a lead from LeadsBridge to test if the configuration works properly.

1. To create a new test lead, fill in the required information when prompted
2. Click Test Now
3. To test with a real lead, switch the toogle to "Test with existing lead".
4. Click Sync Now along the lead you'd like to send
5. If you did everything right the button will turn green, meaning your lead was synced successfully and the integration is ready
6. Click Finish to save your settings and turn active your bridge