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  1. Integrate Exact Target (Salesforce® Marketing Cloud) with LeadsBridge

Integrate Exact Target (Salesforce® Marketing Cloud) with LeadsBridge

ExactTarget provides on-demand email marketing software solutions and lets clients send

ExactTarget provides on-demand email marketing software solutions and lets clients send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships.

In this article, you'll learn how to connect your LeadsBridge account with Exact Target (Salesforce® Marketing Cloud).

Connect Exact Target (Salesforce® Marketing Cloud) integration

  1. Head over to the left sidebar and click on Integrations
  2. Click on the Add New button
  3. Enter a recognizable name for your integration
  4. Click on the Browse button
  5. Select "Exact Target (Salesforce® Marketing Cloud)" from the providers list
  6. Click on the Next button
  7. Enter Authentication Base URI, Client ID and Client Secret to connect Exact Target (Salesforce® Marketing Cloud) with LeadsBridge
  8. Click on the Finish button

How to get the Authentication Base URI, Client ID and Client Secret

  1. Log into Exact Target with an Admin User
  2. On the top right of the screen, next to your username, make sure to select the correct Company, or Business Unit, that you want to connect with LeadsBridge
  3. Click on your username on the top right of the screen
  4. Click on Setup
  5. Go to Apps » Installed Packages, under Platform Tools
  6. Click on New at the top right of the screen
  7. Give a name to your New Package, for example LeadsBridge
  8. Click on Save
  9. Click on Add Component
  10. Select API Integration, then click on Next
  11. Select Server-to-Server, then click on Next
  12. Click on the Edit button of the API Integration you just created
  13. Flag the following items:

    1. Under Channels » Web, flag Read, Write and Publish
    2. Under Contacts » Audiences & Contacts » List and Subscribers, flag every item (if you want to use Lists)
    3. Under Data » Data Extensions & Data » File Locations, flag every item (if you want to use Data Extensions )
  14. Click on Save
  15. Copy the Authentication Base URI, Client ID and Client Secret from the API Integration you have just created on Exact Target
  16. Paste that information inside your LeadsBridge integration setup

Which entity concepts we support for Exact Target (Salesforce® Marketing Cloud)

  1. Subscriber

    A subscriber is a person who has opted to receive communications from your organization. ( Learn more)

Which segmentation concepts we support for Exact Target (Salesforce® Marketing Cloud)

With LeadsBridge you may use these segmentation concept for Exact Target (Salesforce® Marketing Cloud).

  1. Tag

  2. List

    A list is a collection of subscribers that receive your communications. ( Learn more)
  3. Dataextension

    Use a data extension to contain data that relates to subscribers but doesn't fit into the subscriber attributes.

    With data extensions, you may:
    • Import information from other systems into Email Studio.
    • Send a message to subscribers in a data extension.
    • Exclude subscribers in a data extension from a message send.
    • Include customer-specific information from a data extension in a message.
    • Collect the subscriber information of people who trigger a triggered send.
    • Create dynamic content in an email content area.
    • And more, to see the full list check the documentation link.
    ( Learn more)

Common questions for Exact Target (Salesforce® Marketing Cloud)

What's a Subscriber key?

A subscriber key is a text field containing a value that uniquely identifies a subscriber inside your system. ( Read from Exact Target (Salesforce® Marketing Cloud) docs)

How can I create a custom field?

Here you can learn how to create a new custom field. This is a best practice, at least for offline conversion tracking through Facebook Ad tracking fields (campaign name, adset, ad)

Related Articles

If you have any further questions regarding this matter, or if you need help to set up the connection between Exact Target (Salesforce® Marketing Cloud) with LeadsBridge, do not hesitate to get in touch!