Integrate Salesforce® Marketing Cloud with LeadsBridge
Intro
ExactTarget provides on-demand email marketing software solutions and lets clients send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships.
In this article, you'll learn how to connect your LeadsBridge account with Salesforce® Marketing Cloud.
Connect Salesforce® Marketing Cloud integration
Before you start
- Head over to the left sidebar and click on the Create new Bridge button
- Select your integrations in the selectors
- Click on the Continue button at the bottom right
Authorize Salesforce® Marketing Cloud integration
Setup your Salesforce® Marketing Cloud integration
- Click on Connect Salesforce® Marketing Cloud
- Click on Create new integration to connect your Salesforce® Marketing Cloud (or select an existing one from the dropdown if you already connected it)
- A popup wil be opened where you can authorize the Salesforce® Marketing Cloud integration
- Fill Client ID, Client Secret, Authentication Base URI field to connect Salesforce® Marketing Cloud with LeadsBridge
- Click on the Authorize button
- You can choose a name for this Salesforce® Marketing Cloud and LeadsBridge integration (you can also edit it later)
- Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
- Now that your Salesforce® Marketing Cloud is connected, you can continue with the set-up of your bridge
Configuration details for Salesforce® Marketing Cloud
How to get Client ID, Client Secret, Authentication Base URI
- Log into Exact Target with an Admin User
- On the top right of the screen, next to your username, make sure to select the correct Company, or Business Unit, that you want to connect with LeadsBridge
- Click on your username on the top right of the screen
- Click on Setup
- Go to Apps » Installed Packages, under Platform Tools
- Click on New at the top right of the screen
- Give a name to your New Package, for example LeadsBridge
- Click on Save
- Click on Add Component
- Select API Integration, then click on Next
- Select Server-to-Server, then click on Next
- Click on the Edit button of the API Integration you just created
- Flag the following items:
- Under Channels » Web, flag Read, Write and Publish
- Under Contacts » Audiences & Contacts » List and Subscribers, flag every item (if you want to use Lists)
- Under Data » Data Extensions & Data » File Locations, flag every item (if you want to use Data Extensions )
- Click on Save
- Copy the Authentication Base URI, Client ID and Client Secret from the API Integration you have just created on Exact Target
- Paste that information inside your LeadsBridge integration setup
Which entity concepts we support for Salesforce® Marketing Cloud
With LeadsBridge you may use these entity concepts for Salesforce® Marketing Cloud.
Subscriber
A subscriber is a person who has opted to receive communications from your organization. ( Learn more)
Which segmentation concepts we support for TikTok Lead Generation
With LeadsBridge you may use these segmentation concepts for Salesforce® Marketing Cloud.
Tag
A tag is a short snippet of javascript (code) that does something on your website. For example, a tag can be used to report some information about visitors to a website and their behavior.List
A list is a collection of subscribers that receive your communications. ( Learn more)Dataextension
Use a data extension to contain data that relates to subscribers but doesn't fit into the subscriber attributes.
With data extensions, you may:- Import information from other systems into Email Studio.
- Send a message to subscribers in a data extension.
- Exclude subscribers in a data extension from a message send.
- Include customer-specific information from a data extension in a message.
- Collect the subscriber information of people who trigger a triggered send.
- Create dynamic content in an email content area.
- And more, to see the full list check the documentation link.
Common questions for Salesforce® Marketing Cloud
What's a Subscriber key?
A subscriber key is a text field containing a value that uniquely identifies a subscriber inside your system.
( Learn more)
How can I create a custom field?
[link=https://help.marketingcloud.com/en/documentation/exacttarget/subscribers/profile_and_preference_attributes/]Here[/link] you can learn how to create a new custom field. This is a best practice, at least for offline conversion tracking through Facebook Ad tracking fields (campaign name, adset, ad)
Do you need help?
Here some additional resources:
- LeadsBridge KNOWLEDGE BASE
- Contact support from your account clicking on the top right Support button