Connect Facebook Instant Articles Forms to Bitrix24 Webhook with LeadsBridge
In this article, you'll learn how to set up the bridge and connect Facebook Instant Articles Forms to My CRM Example using LeadsBridge.
How to set up your bridge step-by-step tutorial
Before you start
- Head over to the left sidebar and click on the Create new Bridge green button
- You'll be taken to the first step of the bridge creation
Step 1: Choose the apps you want to connect
- Choose Facebook Instant Articles Forms as the source for your bridge
- Choose Bitrix24 Webhook as the destination for your bridge
- Click on the Continue button
- At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)
Step 2: Configure your Facebook Instant Articles Forms with Bitrix24 Webhook
Step 2.A: Setup your Facebook Instant Articles Forms integration
- Click on Connect Facebook Instant Articles Forms
- Click on Create new integration to connect your Ad account (or select an existing one from the dropdown if you already connected it)
- You will be prompted to the Ad platform authorization experience. Here you will need to grant LeadsBridge access on click on the Authorize button
- Once done, you can choose a name for this Facebook Instant Articles Forms and LeadsBridge integration (you can also edit it later)
- Once the authorization pop up is closed, you are ready to select from the dropdown the Ad Account and all the required parameters, including the form used to generate the leads.
- Now that your Facebook Instant Articles Forms is connected, you can set-up your bridge destination
Step 2.B: Setup your Bitrix24 Webhook integration
- Click on Connect Bitrix24 Webhook
- Click on Create new integration to connect your Bitrix24 Webhook (or select an existing one from the dropdown if you already connected it)
- A popup wil be opened where you can authorize the Bitrix24 Webhook integration
- Fill Inbound Webhook URL field to connect Bitrix24 Webhook with LeadsBridge
- Click on the Authorize button
- You can choose a name for this Bitrix24 Webhook and LeadsBridge integration (you can also edit it later)
- Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
- Now that your Bitrix24 Webhook is connected, you can continue with the set-up of your bridge
Step 2.C: Configuration details for Bitrix24 Webhook
How to get Inbound Webhook URL
In order to find the Inbound Webhook to connect Bitrix24 Webhook (as Destination) with LeadsBridge, follow the steps below:
- Log into your Bitrix24 account
- On the left menu go to More... » Developer Resources
- Click on Other » Inbound webhook on the top of the page
- Click on the pencil next to Inbound webhook and give your Webhook a name, for instance, LeadsBridge inbound webhook
- Make sure profile is selected under Request builder
- Under Assign permissions, click on + select
- Then, assign CRM and Users
- Click on SAVE
- Copy the URL under Webhook to call REST API
- Go back into LeadsBridge and paste the URL inside the Inbound Webhook URL field of your integration
- Finally, click on Finish or Continue with your Bridge configuration
Step 2.D: Email Receipt (Optional)
You may choose to receive an email receipt for each incoming lead.
- Type the address(es) where you'd like to receive the receipt
- You may also modify the Subject line of the email
Step 3: Fields Mapping
Here you'll be able to map your Facebook Instant Articles Forms information with your Bitrix24 Webhook fields.
- You will have Bitrix24 Webhook fields on the left. Match the information you wish to pass align from Facebook Instant Articles Forms
- Based on Bitrix24 Webhook functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
- You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
- You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped
Step 3.A: Leads Filter (Optional)
If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions
- Click on the link Add Filter for Incoming Leads on the top left
- A popup wil be opened where you can configure the filter
- You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
- Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration
Step 3.B Test Connection (Optional)
Once you’ve mapped all the fields that you need, if available, you can run a test of your connection by clicking on the Test Connection button.
Step 4: Save and Publish
- Click on the Save and publish button
Congratulations! Now your bridge is up and running
Do you need help?
Here some additional resources:
- Facebook Instant Articles Forms documentation page and common questions
- Bitrix24 Webhook documentation page and common questions
- LeadsBridge KNOWLEDGE BASE
- Contact support from your account clicking on the top right Support button
