Connect Helpscout to Facebook Custom Audiences with LeadsBridge

Facebook Custom Audiences is a powerful precision-targeting tool designed to help businesses reach specific groups of individuals on the platform. It allows advertisers to create audience segments based on various criteria, such as website visitors, CRM customer lists, app activity, offline activity, and engagement with your brand.

Advertisers can use five types of Custom Audiences. Here's how Facebook Custom Audiences work:

1. Website Custom Audiences: With the help of Facebook Pixel, you can track the actions of visitors on your website, such as the pages they viewed. By grouping these visitors based on their behavior, you can create custom audiences and target them with tailored ads.
2. Customer List Custom Audiences: If you have a customer list or a list of subscribers, you can upload that data to Facebook. The platform will match the provided email or phone numbers with Facebook profiles, creating a custom audience based on your existing customers or subscribers.
3. App Activity Custom Audiences: By integrating the Facebook SDK into your mobile app, you can collect data on user behavior within the app. This data can then be used to create custom audiences based on specific actions users have taken, allowing you to target those who are likely to engage with your app.
4. Offline Activity Custom Audiences: For businesses with offline conversions, such as in-store purchases, Facebook offers the option to track and target these offline activities. By periodically updating the customer data and creating custom audiences based on recent offline interactions, you can exclude recent buyers and reach new potential customers.
5. Engagement Custom Audiences: These Custom Audiences allow you to target users who have interacted with your brand across various platforms, including Facebook apps and services. This can include actions like watching videos, clicking on Facebook pages, or engaging with lead generation ads.

Facebook Custom Audiences can be utilized in multiple ways to enhance your ad campaigns. Here are some key advantages supported by case studies that demonstrate their effectiveness:

1. Generate more qualified leads at a lower cost: by using Facebook Custom Audiences, you can reconnect with potential customers who have shown interest in your business but haven't made a purchase yet. Targeting these warm leads can result in higher-quality leads while minimizing costs.
2. Drive quality traffic to your website: Facebook Custom Audiences can help increase the volume and quality of traffic directed to your website. By targeting specific audiences who are likely to engage with your content, you can drive more relevant traffic to your site.
3. Drive in-store visits: If you have an offline store, Facebook Custom Audiences enables you to retarget customers who have previously made a purchase or engaged with your services. This can help drive repeat visits and enhance customer retention.
4. Increase mobile app installations: Custom Audiences can also be leveraged to promote app installations. By targeting the right audience with your ads, you can boost the number of installs for your mobile app.

Overall, Facebook Custom Audiences is a powerful tool that allows you to maximize the impact of your ad campaigns, generate qualified leads, drive website traffic, increase in-store visits, and promote mobile app installations.

To upload a custom audience to Facebook, follow these steps:

1. Download the CSV file of the leads or customers you want to target from your CRM or auto-responder.
2. On the Custom Audiences page, select the "Customer list" option.
3. There are two ways to build a custom audience from your customer lists: 
   
   a. Import manually from Marketing Software (e.g., Mailchimp):

      - Click on "Import from Mailchimp."

      - Follow the provided steps.

      - Import a CSV or TXT file and format it correctly according to Facebook's guidelines.

      - Ensure you include identifiers like email, phone, and names.

      - Use Facebook's template to minimize mistakes.

      - Click "Next" to proceed.

      - Inform Facebook if your list includes customer values (e.g., importance to your business) for value-based Lookalike Audiences.

      - Review and confirm the mapping of data columns with correct identifiers (e.g., emails, names).

      - Click "Next" when ready.

      - Upload your list, give your audience a name and description, specify the column containing customer values if applicable.

      - Confirm the correct data mapping.

      - Click "Import & Create" to complete the process.

b. Use automation by connecting your CRM with Facebook custom audiences: 

Manually creating audiences can be time-consuming and error-prone. Streamline the process with automated data bridges like LeadsBridge integrations.

      - These bridges connect your CRM segments, email marketing contacts, and customer lists with Facebook Custom Audiences.

      - This method automates audience creation, ensures synchronization, and keeps your audiences up-to-date.

      - LeadsBridge also respects users' preferences and complies with GDPR & CCPA regulations. It adds new contacts and removes opt-outs from the custom audience automatically.

Yes, Facebook Custom Audiences can be updated automatically. This is done by pulling data from your website based on the specified rules you set. For example, if you set a rule to include visitors from the past 30 days, the audience will automatically add them. 

However, managing this data manually can be inefficient. Alternatively, you can use LeadsBridge's Audience Targeting tool to sync CRM or email data automatically, saving time and ensuring seamless lead integration with reduced data errors. LeadsBridge automatically syncs contacts with your Facebook Custom Audience based on the selected time frame from the Sync Each dropdown in the Bridge configuration. You have the flexibility to choose between different time frames, such as 3, 6, 12, 24, or 48 hours.

If you’d like to check that everything is working fine with your Custom Audience, please follow these steps:

1. Click on the Facebook icon in the Custom Audiences Sync list. It will open the Custom Audience created by LeadsBridge and you can check if the contacts are correctly stored on Facebook.
2. Check if the Custom Audience has been updated.

To make sure LeadsBridge is updating the Custom Audience correctly, please check the Custom Audience on Facebook inside the Audience History by clicking on the name of the Custom Audience.

To know if your CRM/ Autoresponder supports the Custom Audiences, please have a look at the list here https://leadsbridge.com/integrations/ and search for the required CRM/Autoresponder.

Once done, click on it, and on the popup page, search for Custom Audience.

You may also contact our Support team if you have any questions, feel free to drop us a line.