Connect Marketo to Google Customer Match with LeadsBridge

Google Customer Match is a powerful feature that allows advertisers to target and retarget customers using online and offline data across various Google properties. By utilizing this feature, you can create user groups that are more likely to convert. 

Customer Match allows you to match customers' information with users on Google's platform to determine who can see your ads. These ads can be displayed on Google Search, YouTube, Gmail, and the Google Display Network. 

With Google Customer Match, you can reach a wider audience and acquire new customers for your business. Additionally, it ensures that your messages and ads are delivered directly to your audience without being directed to spam folders, providing a better chance of engagement and conversions.

Google Customer Match in Google Ads allows you to leverage email addresses, physical addresses, and phone numbers of your prospects to create a Customer Match Audience. By uploading these identifiers, you can target your prospects across various Google platforms like Search, Shopping, Gmail, and YouTube. Here are some ways to make the most out of Google Customer Match:

1. Move prospects down the sales funnel: Segment your prospects based on their buying cycle and create tailored advertisements to nurture their interest and guide them toward becoming paying customers.
2. Convert mid and low-funnel prospects: Use Google Customer Match to help prospects who exhibit high intent but struggle to finalize a purchase. Overcome their decision fatigue and encourage them to convert through targeted ads.
3. Improve upsell and cross-sell efforts: Extend the use of Customer Match beyond acquiring new customers. Increase conversions and average revenue per customer by encouraging existing customers to make additional purchases or cross-sell complementary products.
4. Enhance account-based marketing: Take advantage of Customer Match's ability to target prospects based on their email addresses. This makes account-based marketing more efficient and straightforward, allowing you to focus on specific individuals within a particular company or geographic region.

Target users across devices: Unlike remarketing, Google Customer Match enables you to target customers on all devices, including mobile, tablet, and laptop computers. This ensures you don't miss out on users who switch between devices, maximizing your reach and engagement.

To upload a customer match list in Google Ads, follow these steps:

1. Log in to your Google Ads account.
2. Click on the "Tools and setting" icon at the top of your screen and select "Shared Library".
3. Under the Shared Library section, choose "Audience manager".
4. Select "Segments" from the left menu.
5. Click on the blue "+" button and choose "Customer list".
6. On the Customer list screen, give a name to your list and upload your customer data, including emails, phone numbers, and mailing addresses.
7. Specify the type of customer data you are uploading.
8. Upload the CSV file and confirm that the data was collected and shared with Google in compliance with their policies.
9. Choose the membership duration for the list and add any additional details about your segment.
10. Once you've completed the setup, click on "Upload and create".

Please note that it may take up to 48 hours for the list to be uploaded to your audience lists. Once the audience is ready, you can further refine it using the insights tool.

Alternatively, you can automate the process by connecting your CRM or autoresponder with Google Customer Match through LeadsBridge.

The Google Customer Match integration with LeadsBridge is a powerful automation tool that simplifies the process of syncing your CRM or autoresponder with Google Customer Match. It saves you time by eliminating the need for manual email list uploads and ensures higher accuracy in data processing. 

With LeadsBridge's Google Customer Match integration, you can effortlessly upload and update your email data in Google Customer Match. This includes adding new subscribers, deleting unsubscribed leads, and removing unsegmented users. This integration allows you to efficiently follow up and nurture your leads as they come in. 

LeadsBridge, as a Google Premier Marketing Partner, helps streamline advertising processes by automating Google Marketing tools with your marketing stack. By utilizing these integrations, you can automatically track lead data, optimize campaigns in real-time, and achieve a higher return on investment without any manual effort.

To get a $500 Google ad credit by creating your Google Ads account through LeadsBridge, follow these steps:

1. Log in to your LeadsBridge account or create one for free, if you don't have one yet.
2. Click on "Google Suite" in the left-side panel. Select "Google Ads Accounts" from the drop-down menu.
3. Find and click on "Create new ads account".
4. Complete the Google Ads account creation process:

Create: Fill in your information, Google account (email), timezone, and currency, then click "Continue".

Activate: Fill in your billing information, including name, personal and billing address, and payment method. Once verified, proceed to the next step.

Connect: Set your Customer Match Audience and start your Lead Gen Campaigns using the "Try now" buttons.

Check out how the credit works:

This offer is only available to new Google advertisers. You must spend at least $500 on Google Ads campaigns within the first 60 days to activate the offer. Once you reach $500 in ad spend, you will receive a $500 Google Ads credit to use on your campaigns (USD or equivalent currency). 

The credit is valid until the end of the year and becomes spendable 31 days after being issued. The promotion will be automatically applied to your Google Ads account (Tools → Billing → Promotions).

LeadsBridge helps you comply with the European Union's Digital Markets Act by providing the following fields.

Please remember that complying with the new regulations enforced by Google is mandatory for all users located in the EU and falls under your responsibility.

We recommend collecting consent for leads, contacts, and conversions, maintaining this information within your databases to map it with the mentioned fields.