How to connect Selligent Marketing Cloud with Google Analytics
Selligent Marketing Cloud / Google Analytics

Connect Selligent Marketing Cloud to Google Analytics with LeadsBridge

Selligent Marketing Cloud » Google Analytics

In this article, you'll learn how to set up the bridge and connect Selligent Marketing Cloud to Google Analytics using LeadsBridge.

How to set up your bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on Bridges
  2. You'll be taken to the Bridges section of your account
  3. Click on the Add New button
  4. You'll be taken to the first step of the bridge creation

Step 3: Setup your Google Analytics destination

  1. Type in the integration's name in the dedicated field
  2. Enter Tracking ID and Application Name to connect Google Analytics with LeadsBridge
  3. The tracking ID is a string like UA-000000-2. It must be included in your tracking code to tell Analytics which account and property to send data to.

    The first set of numbers (-000000, in the example above) refers to your account number, and the second set of numbers (-2) refers to the specific property number associated with the account.

    To find your Google Tracking ID follow these steps:
    1. Log into your Google Analytics account
    2. Go to Admin
    3. Under Account, and also under Property, make sure to select the correct one
    4. Under "Property" expand Tracking Info section
    5. Click on Tracking Code
    6. On the panel that opens on the right locate your Tracking ID
    7. Copy that value down, it should look like "UA-XXXXXXXX-X"

  4. Click on the Next button
  5. You'll now be able to select the destination segment to send your leads to
  6. You may choose to receive an email receipt for each incoming lead.
    • Type the address(es) where you'd like to receive the receipt
    • You may also modify the Subject line of the email
  7. Click on the Next button

That's all! Congratulations.

You'll be redirected to the bridges section of your account with a green success message at the top right of the page and your bridge will now be active.

Have you got some questions?

You may want to take a look at the common questions on the respective integration's documentation.

If you have any other questions, or need help to configure your bridge from Selligent Marketing Cloud to Google Analytics with LeadsBridge, do not hesitate to contact our Support!