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Generate more leads with the Selligent Marketing Cloud + Google Analytics integration
Selligent Marketing Cloud / Google Analytics
Integrations

Streamline your data management process with the Selligent Marketing Cloud + Google Analytics integration

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Does Selligent Marketing Cloud integrate with Google Analytics? Yes, thanks to our tool! LeadsBridge is a reliable integrations platform that supports you with 380 integrations. Start now connecting Selligent Marketing Cloud and Google Analytics

Quick summary of Selligent Marketing Cloud

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Quick summary of Google Analytics

Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.

Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.

If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.


What you can do with Selligent Marketing Cloud and Google Analytics

Create new Google Analytics events with Selligent Marketing Cloud

Update Google Analytics events with Selligent Marketing Cloud


Other popular Google Analytics integrations offered by LeadsBridge

No integration available but…
Send us a request and we’ll put on our integration roadmap!


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