Streamline your data management process with the PayPal + Google Analytics integration

Paypal is the leading payment platform for online purchases, which allows you to receive and send money by simply connecting your best email to your credit card or bank account. By using PayPal, selling your products and services worldwide is easy and secure.

Paypal allows you to get paid securely and quickly, by sending invoices by email with your brand’s logo. You just need to integrate a PayPal button with the invoice and your clients can pay you with one click. PayPal enables you to create your own payment buttons and install them on your website. By doing so, you’ll be able to transform your website or blog in a professional eCommerce and start to make money immediately.

With PayPal you can easily set up a recurring payment system and create memberships, subscriptions and much more. You can integrate PayPal with the major softwares and online platforms for web-preneurs and business owners like Wordpress, Optimizepress, Clickfunnels, Woo commerce, just to name a few.

Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.

Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.

If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.