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What is Optin Monster
OptinMonster is a Lead Generation software that helps you maximize your marketing efforts and collect more leads on your website.
Benefits of using Optin Monster
Thanks to its powerful targeting and segmentation engine, you can show personalized messages to your website visitors Exit-Intent popups, Fullscreen Welcome Mats, Scroll boxes and more, based on user's behavior to maximize engagement, conversions, and sales.
Why should I use Optin Monster
OptinMonster’s A/B testing feature helps you eliminate the guesswork by letting you try different headlines, content, layouts, and styles to see what converts best. OptinMonster behavior detection rules combined with the Yes / No feature significantly increases your pageviews by redirecting engaged website visitors to your most popular pages. Moreover, OptinMonster uses time-sensitive behavior based offers to drastically reduce overall cart abandonment & boost sales.
What is Google Analytics
Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.
Benefits of using Google Analytics
Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.
Why should I use Google Analytics
If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.