Facebook introduced Facebook Lead Ads in October 2015. It is an advertising tool businesses can use to generate cheaper ads through mobile ads. The Facebook Lead Ad is great for mobile users because many people now use the mobile to access social media networks. A study revealed that 96% of Facebook users access it on the mobile.
With its over 2.07 billion monthly users, Facebook Lead Ads is a frictionless way to get enormous leads for your business.
The most interesting aspect of Facebook Lead Ads is that it is easy for users to sign up. All they need to do is click the sign-up form, and a pre-filled form comes up with their profile data such as name, email address, location, etc. Users confirm their information and submit the form. The lead’s information is stored on Facebook and can be downloaded manually in a CSV file within 90 days.
Downloading the CSV file from Facebook is easy. The file is exported manually and you can use Excel, Apple’s Numbers, or LibreOffice to open it. Once you open it, you can use Google sheets to import it manually into your CRM.
But there is a problem.
The problem with manually downloading the CSV file from Facebook is that it wastes time and effort you can channel to other important things in your business. Again, it will take time before you send an automated email sequence to your leads. Considering the fact that you have to download your leads as they come in every day and uploading them to your CRM or Autoresponder. By the time you do that manually, the leads are already cold. Meaning, it may be difficult to convert them to leads.
You have only 5 minutes to contact a lead and 78% of customers buy from the first responder. Also, a study by MIT revealed that you can get a 9x boost in conversion rates when you respond to leads in <5 minutes.
Not only that, but Facebook also keeps your leads for only 90 days. When it is over that period, you cannot download it. What if you forget to download your leads? You will lose them in the end.
The solution to this problem is to use Facebook Lead Ads integration with CRM.
Facebook Lead Ads integration with CRM
Facebook allows you to use different CRMs to manage your leads. All you need is to integrate your Facebook Lead Ads account with the CRM of your choice. When this is done, you can leverage it to quickly get in touch with your leads so you can nurture them before they get cold. There are different ways to integrate Facebook leads with CRM, including:
- Custom integrations: This involves setting up your own tool to help you sync leads using the Webhooks and Facebook Graph API.
- Third-party integration: This is a method where you integrate your Facebook leads with your CRM through a third-party. This is an effortless and fast way you can use to quickly connect with your new leads. A great third-party and Facebook partner you can use to do this is the Leadsbridge.
Facebook leads ads integrations with CRM through Leadsbridge
LeadsBridge is a platform that connects business tools with the most popular advertising platforms and lead generation sources, including tailor-made integrations.
As its name implies, it acts as a bridge between software. It is integrated with over 370 CRMs and email marketing software. It helps to sync custom audiences with CRMs, Email marketing software, webinar software, Facebook products, etc.
Leadsbridge makes it possible for you to connect your CRM / Autoresponder with Facebook Lead Ads campaign through Leadsbridge Facebook Lead Ads Sync. With this tool, you can export your leads directly into any CRM/Autoresponder of your choice without having to manually download them in a CSV file. This makes it safe and easy to quickly send your leads a welcome email and opt-in offers without manual efforts.
For instance, if you create an opt-in offer such as an e-book for people who sign up through the Facebook Lead Ads campaign, as soon as they sign up and submit the form, Leadsbridge Lead Ads Sync tool will send the users’ information straight to your CRM and your users will get their opt-in offer without delay. There are three most used Facebook Lead Ads integrations with CRM on Leadsbridge. They are:
1. Facebook Lead Ads integration with Salesforce®
Salesforce® is one of the most used CRM for Facebook Lead Ads integration. Salesforce is a Customer relationship Management (CRM) application that connects businesses of all sizes with customers, employees, partners, and products. It is an integrated CRM that fulfills all your business needs such as marketing, sales, commerce, and service. Over 150,000 companies are using Salesforce.
Salesforce CRM is a reputable product that has been in existence for about 20 years. It has a lot of market share in sales, marketing, and customer service applications. A study revealed that 38% of CRM software customers prefer Salesforce CRM over other solutions available in the market.
Salesforce CRM is known to help customers achieve improvement in sales revenue by 37%, customer satisfaction by 45%, and marketing ROI by 43%. This is as a result of an easy-to-use platform where businesses can find and qualify leads, close deals, and grow. It is a CRM framework that combines sales, marketing, help desk, and other business processes in one platform.
With Leadsbridge, it is now possible for you to integrate Facebook Lead Ads with Salesforce® with no coding. This allows you to manage, segment, and synchronize your CRM with Facebook. Not only that, but you can also integrate Facebook custom audience and Facebook Online conversions with Salesforce through Leadsbridge.
This integration ensures that you send your leads directly from your Facebook Lead Ads campaign to Salesforce where you have your welcome emails and other follow up emails ready to send to your leads. This will help you to quickly close deals and increase your revenue.
2. Facebook Lead Ads integration with HubSpot
HubSpot is an inbound marketing software designed to assist marketers and business owners to attract visitors to their websites, convert them into leads, and turn them into paying customers. It does this by providing loads of software for marketing, sales, and customer service. It also gives your business all you need to organize, track, and build fruitful relationships with leads and customers. It has over 200+ app integrations.
HubSpot gives you the opportunity to send bulk emails for free. You can nurture your leads with personalized emails using user’s data from Facebook Lead Ads. The emails are also optimized for different devices such as Mobile phones, tablets, and desktop computers. It has built-in analytics that shows you the emails, pages, offers, and traffic sources that are driving most conversions. It is one of the best CRM to integrate with Facebook Lead Ads.
If you are a HubSpot user, it is possible for you to integrate your Facebook Lead Ads campaign with HubSpot. This helps you to automate the follow-up processes of users after they sign up. It also enables you to quickly send them a welcome email or their opt-in offer. A study revealed that welcome emails on average generate up to 320% more revenue per email basis than other promotional emails. This means Facebook Leads Ads integration with HubSpot will enable you to increase your campaign ROI tremendously.
There are two ways to integrate Facebook Leads ads with HubSpot. The first method is to sync your Facebook Leads Ads with HubSpot through Leadsbridge’s lead Ads Sync.
The video below shows how it works:
The second method is to use the HubSpot native Facebook Lead Ads integration. You can learn more about it here.
Leadsbridge’s Facebook Lead Ads integration with HubSpot allows you to use complex flows that need flexibility. Apart from syncing your leads to forms, smart lists, and static lists, you can also sync your leads with HubSpot deals and pipelines.
Leadsbridge also helps you to track the Offline conversions generated by your Facebook campaign. From it, you can create custom audiences automatically and send welcome emails and SMS to your leads. You can also send notifications to your sales reps and do much more.
3. Facebook Lead Ads integration with MailChimp
MailChimp is an all-in-one email marketing platform that helps small businesses to promote their business through email, social media networks, landing pages, postcards, etc. It has over 300 app integrations.
With MailChimp, you can create beautiful emails to engage your audience. It has an email builder with easy pre-designed templates you can drag and drop to create engaging emails for your leads. You can automate your email delivery and customize it to reach your leads at the right time. This is especially useful for the lead coming from your Facebook Lead Ads. This feature enables you to create a welcome email series for your leads to nurture them. With MailChimp’s 96-99% acceptance rates, your email campaigns are kept away from the spam folder.
If you use MailChimp, you can integrate your Facebook Lead Ads with MailChimp.
This integration enables you to add and update subscribers from Facebook Lead Ads into Static lists, groups, Lists, and Auto-update lists on MailChimp.
This will help you to quickly send welcome emails or specific opt-in offer to your leads as they sign up through your Facebook Lead Ads. It is easy to quickly get in touch with them so you can nurture them with your welcome series.
Companies that manage the Facebook Lead Ads leads immediately with a follow up by mail and phone, can get great benefits in terms of ROI of their campaigns. Below are some significant success stories of customers that used LeadsBridge for Facebook Lead Ads integration with their CRMs / email and call center software.
Kayak Pools Midwest
Kayak Pools Midwest, an Indianapolis based business that delivers backyard vacations to locations throughout America’s heartland, wanted to generate leads for the business.
They used Facebook Leads Ads connected through Leadsbridge to generate qualified leads for their call centers to follow up. The lead ad generated 7,820 new leads and +$3.1m dollar revenue increase.
Anthony Russell, Director of Digital Strategy @ StrataBlue who managed the campaigns, said that the integration with Facebook Lead Ads and the client’s CRM “cut down the time from lead to call significantly. Since there is rapid time decay on high-value items like pools when dealing with lead forms, LeadsBridge greatly reduced the number of leads that would go cold, since the call center reps were able to get In touch with them faster. Fewer leads going cold meant more sales for the client.”
Spinifex Sheds, a local independent Ranbuild Dealer located in Kelmscott, wanted to increase the number of quotes they get per month. By using Facebook Lead Ads in combination with Facebook Custom Audiences allowed us to get 4x ROI and 88% reduction in cost per lead. Bodie Czeladka @ Dilate Digital, said that the integration of Facebook Lead Ads with the customer’s CRM:
“allow us to enhance our clients’ experience, in this case, the ease of managing new leads, is a credit to our company and aids us to deliver the best results and experience to our clients.”
Facebook allows users to use different integrations to ensure that leads are sent to the favorite software for onward communication. Among these are the custom and the third-party integrations. The custom integrations require using webhooks or API. The third-party integrations such as Leadsbridge involve using a tool to help connect your Facebook Lead Ads to your CRM or Autoresponder.
This is one of the best integrations as it is easy and fast. With it, you can integrate Facebook Lead Ads with Salesforce, HubSpot, and MailChimp through Leadsbridge. These integrations save time, improves Facebook ads campaign efficiency, and help you raise your bottom line.