Facebook introduced new features to help businesses scale user base and revenue. They rolled out Facebook Lead Ads in October 2015. It is an advertising tool businesses can use to generate cheaper ads through mobile ads. The Facebook lead ad is great for mobile users because many people now use the mobile to access social media networks. A study revealed that 96% of Facebook users access it on the mobile.
With its over 2.07 billion monthly users, Facebook lead Ads is a frictionless way to get enormous leads for your business.
The most interesting aspect of Facebook lead ads is that it is easy for users to sign up. All they need do is to click the sign-up form, and a pre-filled form comes up with their profile data such as name, email address, location, etc. Users confirm their information and submit the form. Then, the information is transferred to the advertiser in a CSV file that they can download manually within 90 days.
Downloading the CSV file from Facebook is easy. The file is exported manually and you can use Excel, Apple’s Numbers, or LibreOffice to open it. Once you open it, you can use Google sheets to import it manually into your CRM.
But there is a problem.
The problem with manually downloading the CSV file from Facebook is that it wastes time and effort you can channel to other important things in your business. Again, it will take time before you send an automated email sequence to your leads. Considering the fact that you have to download your leads as they come in every day and uploading them to your CRM or Autoresponder. By the time you do that manually, the leads are already cold. Meaning, it may be difficult to convert them to leads.
The question is, how do you solve this problem?
Leadsbridge to the rescue!
Before getting started with the article if you are new to the Facebook lead ads world, and you want get an in depth explanation on this topic along with some tips to improve your performance with this Facebook’s feature, don’t miss out our step by step guide here.
Leadsbridge is a leading lead generation suite that helps businesses to collect leads and close deals. As its name implies, it acts as a bridge between software. It is integrated with over 370 CRMs and email marketing software. It helps to sync custom audiences with CRMs, Email marketing software, webinar software, Facebook products, etc.
Leadsbridge provides solutions to this problem through its Facebook lead ads integrations with different CRMs and Autoresponders.
Let’s take an in-depth look at the most-used Facebook lead ads integration on Leadsbridge.
Facebook Leads Ads integrations with Leadsbridge
Leadsbridge makes it possible for you to connect your CRM / Autoresponder with Facebook Lead Ads campaign through Leadsbridge Facebook Lead Ads Sync. With this, you can export your leads directly into any CRM/Autoresponder of your choice without having to manually download them in a CSV file. This makes it safe and easy to quickly send your leads a welcome email and opt-in offers without manual efforts.
For instance, if you create an opt-in offer such as an e-book for people who sign up through the Facebook lead ads campaign, as soon as they sign up and submit the form, Leadsbridge Lead Ads Sync tool will send the users’ information straight to your CRM and your users will get their opt-in offer without delay.
There are three most used Facebook Lead Ads integrations with Leadsbridge. They are:
1.Facebook Lead Ads integration with Salesforce
The first most-used Facebook lead Ads integration is the Facebook lead Ads integration with Salesforce.
Salesforce is a Customer relationship Management (CRM) application that connects businesses of all sizes with customers, employees, partners, and products. It is an integrated CRM that fulfills all your business needs such as marketing, sales, commerce, and service. Over 150,000 companies are using Salesforce.
With Leadsbridge, it is now possible for you to integrate Facebook Lead Ads with Salesforce. Not only that, but you can also integrate Facebook custom audience and Facebook Online conversions with Salesforce through Leadsbridge.
These Facebook lead Ads integrations ensure that you send your leads directly from your Facebook lead Ads campaign to Salesforce where you have your welcome emails and other follow up emails ready to send to your leads. This will help you to quickly close deals and increase your revenue.The second Facebook lead Ads integration is the Facebook lead Ads integration with HubSpot.
2.Facebook Lead Ads integration with HubSpot
The Facebook lead Ads integration with HubSpot is the second most-used integration.
HubSpot is an inbound marketing software designed to assist marketers and business owners to attract visitors to their websites, convert them into leads and turn them into paying customers. It does this by providing loads of software for marketing, sales and customer service. It also gives your business all you need to organize, track and build fruitful relationships with leads and customers. It has over 200+ app integrations.
If you are a HubSpot user, it is possible for you to integrate your Facebook Lead Ads campaign with HubSpot. This helps you to automate the follow-up processes of users after they sign up. It also enables you to quickly send them a welcome email or their opt-in offer. A study revealed that welcome emails on average generate up to 320% more revenue per email basis than other promotional emails. This means Facebook leads ads integration with HubSpot will enable you to increase your campaign ROI tremendously.
There are two ways to do Facebook leads Ads HubSpot integration. The first is to use the HubSpot native Facebook Lead Ads integration. The second method is to sync your Facebook leads Ads with HubSpot through Leadsbridge’s lead Ads Sync.
It is simple to do Facebook leads Ads HubSpot integration. You can read more about it here.
Leadsbridge’s Facebook lead Ads integration with HubSpot allows you to use complex flows that need flexibility. Apart from syncing your leads to forms, smart list, and static lists, you can also sync your leads with HubSpot deals and pipelines.
Leadsbridge also helps you to track the Offline conversions generated by your Facebook campaign. From it, you can create custom audiences automatically and send welcome emails and SMS to your leads. You can also send notifications to your sales reps and do much more.
The third Facebook lead Ads integration is the Facebook lead Ads integration with MailChimp.
3.Facebook Lead Ads integration with MailChimp
The Facebook lead Ads integration with MailChimp is the third most used Facebook leads Ads integration.
MailChimp is an all-in-one email marketing platform that helps small businesses to promote their business through email, social media networks, landing pages, postcards, etc. It has over 300 app integrations.
If you use MailChimp, it is possible for you to integrate your Facebook lead ads with MailChimp.
This integration enables you to add and update subscribers from Facebook lead Ads into Static lists, groups, Lists, and Auto-update lists on MailChimp.
This will help you to quickly send welcome emails or specific opt-in offer to your leads as they sign up through your Facebook lead Ads.
Above are the most-used Facebook lead Ads integrations for your marketing campaigns. It is possible to integrate Facebook lead Ads with Salesforce, HubSpot and MailChimp, but the list doesn’t stop here! Check out from our 370 integrations the best suited for your needs.Facebook lead Ads integration saves time, improves Facebook ads campaign efficiency and help you boost your bottom line.
If you have not started using Facebook lead Ads integrations, now is the time to start.