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What is PHOBS
PHOBS is an advanced booking technology provider for hotels, resorts, campsites, hotel chains worldwide. Specializing in the sale of resorts and remote seasonal properties, PHOBS offers a series of tools as a tour operator that can easily convert your web page into the best performing sales channel.
Benefits of using PHOBS
PHOBS philosophy is total flexibility in the creation of prices, packages and sales policy through the application of innovative sales tools and an extremely user-friendly interface.
Why should I use PHOBS
The PHOBS suite includes a fully integrated CRS, a multilingual booking engine, a distribution hub, a booking application and much more.
What is Google Analytics
Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.
Benefits of using Google Analytics
Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.
Why should I use Google Analytics
If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.
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