Generate more leads with the Act-On + Ascend Software integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

Ascend Software has developed business process management solutions that offer greater automation of cost savings and faster implementation. The Ascend Software business content management solution is designed to store all types of information in their native format. In addition, Ascend Software has developed its advanced business automation platform that is able to provide greater automation.

In addition, Ascend Software creates a variety of CRM solutions that can be used in a wide range of sectors, including higher education institutions. Ascend Software's software solutions focus on providing simple and easy-to-use interfaces, thanks to an intuitive design, it is possible to easily reduce operating costs and effectively execute and automate daily activities.

Ascend Software also provides complete support throughout the design and implementation process in order to avoid common pitfalls and shorten training times for rapid onboarding.