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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Benchmark Email
Benchmark is a CRM which helps businesses to engage their customers with marketing automation. The software offers a wide range of personalization, from the email templates to the follow-up sequences - which can be based on the leads’ responses.
Benefits of using Benchmark Email
Email Designer Benchmark Email’s exclusive drag and drop editor allows everyone to design beautiful, responsive and customized emails to engage your audience without writing codes or other teachy stuff. Automations Depending on how people respond to your follow up, which emails they open and which links they click, Benchmark can segment the audiences in order to create personalized funnels that increase engagement and conversions with your audience. Enlarge your audience With Benchmark Email you can design the best user experience for your customers and leads: design your own opt-in forms, define the automations, create surveys and pools to increase loyalty, engagement and trust on your brand.
Why should I use Benchmark Email
Segment your list Benchmark lets you create segments of your list easily, based on subscribers’ activity and interaction. Moreover, you can use automations to send specific email when your leads open your messages or click on certain links. Tracking and reporting tools Benchmark Email allows you to track your leads’ activity and, consequently, optimize your marketing. By running A/B testing and analyzing your reports, you’ll be able to grow your business without guessing. Click here to learn more about Benchmark Email
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